Hello! At A Better Man, your privacy is important to us. We are committed to ensuring that any personal information you provide remains confidential. This Privacy Policy explains what data we collect when you use our services, how we use it, who has access, and how long we retain it.
If you have any questions after reading this policy, you can contact us at jeremy@abetterman.be.
2. Data We Collect
We collect personal information in the following ways:
Analytics data: collected automatically via tools like Google Analytics and Tag Manager to understand website usage and improve our services.
No sensitive personal data is collected without your explicit consent.
3. Purpose of Data Processing and Retention
We use your data for the following purposes:
Responding to your inquiries: To reply to messages sent via contact forms. Data retained as long as needed for correspondence.
Website analytics: To improve user experience on our site using Analytics and Tag Manager. Data retention is based on tool settings and anonymization policies.
Legal basis for processing:
Consent (e.g., via contact forms)
Legitimate interest (improving website and services)
Compliance with legal obligations
4. Cookies
Our website uses cookies to improve your browsing experience. Cookies help us remember your device, track usage, and enhance the website’s functionality.
You can configure your browser to refuse cookies or to notify you when a cookie is set. Note that some site features may not function properly if cookies are disabled.
Types of cookies used:
Functional cookies (site navigation, forms)
Analytics cookies (Google Analytics, Tag Manager)
5. Sharing Data with Third Parties
We do not sell your personal data. We may share your data with trusted third parties for the following purposes:
Hosting: Hostinger (France)
Form processing: WPForms
Analytics: Google Analytics, Tag Manager
All third parties are required to keep your information secure and confidential. Transfers outside the EU are only done if GDPR-compliant measures are in place.
6. User Rights
You have the right to:
Access the personal data we hold about you
Request corrections if data is inaccurate
Request deletion or limitation of processing
Object to processing for marketing purposes
Receive a copy of your data in a structured, machine-readable format
To exercise your rights, contact jeremy@abetterman.be. For identity verification, a copy of your ID may be requested.
7. Comments
When you leave comments, we collect data provided in the comment form, along with your IP address and browser information to prevent spam. Your Gravatar profile picture may be displayed publicly.
Comment cookies store your information for one year to save your name, email, and website for future comments.
8. Media
If you upload images, avoid embedding location data (EXIF GPS) as visitors may download and extract this information.
9. Embedded Content from Other Websites
Articles or media on our site may include embedded content (videos, images, articles). These behave as if you visited the external site directly. External sites may collect data, track interactions, and set cookies.
10. Data Retention
Comments and metadata are retained indefinitely for moderation purposes.
Registered users’ data is stored in their profile and can be edited or deleted at any time.
11. Complaints
If you have questions or complaints about data privacy, contact jeremy@abetterman.be. You also have the right to submit a complaint to the Belgian Data Protection Authority:
Address: Rue de la Presse 35, 1000 Brussels, Belgium
12. Updates to This Policy
We may update this policy to reflect changes in our practices. The latest update is August 13, 2025.
Cookie Consent
Cookies alert !
Just like in Shrek, we believe cookies make everything better.
We use them to remember your preferences, improve your experience, and keep things running smoothly.
By continuing to browse, you agree to our cookie use.
Enjoy the ride !
Cookies alert ! Just like in Shrek, we believe cookies make everything better.
Websites store cookies to enhance functionality and personalise your experience. You can manage your preferences, but blocking some cookies may impact site performance and services.
Essential cookies enable basic functions and are necessary for the proper function of the website.
Name
Description
Duration
Cookie Preferences
This cookie is used to store the user's cookie consent preferences.
30 days
These cookies are needed for adding comments on this website.
Name
Description
Duration
comment_author
Used to track the user across multiple sessions.
Session
comment_author_email
Used to track the user across multiple sessions.
Session
comment_author_url
Used to track the user across multiple sessions.
Session
Google reCAPTCHA helps protect websites from spam and abuse by verifying user interactions through challenges.
Name
Description
Duration
_GRECAPTCHA
Google reCAPTCHA sets a necessary cookie (_GRECAPTCHA) when executed for the purpose of providing its risk analysis.
179 days
Google Tag Manager simplifies the management of marketing tags on your website without code changes.
Name
Description
Duration
cookiePreferences
Registers cookie preferences of a user
2 years
td
Registers statistical data on users' behaviour on the website. Used for internal analytics by the website operator.
session
Statistics cookies collect information anonymously. This information helps us understand how visitors use our website.
Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
